Webinar: Productising what you do: The move from ‘legal services’ to ‘legal products’
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 30-minute recording of this fireside chat. As technology continues to advance, clients increasingly expect law firms to supplement their legal services with tech products. With technology slowly becoming a “must-have” for clients, firms are starting to see this as another service offering and revenue generator that needs a specialised branding and sales strategy. In this fireside chat, Keith Hardie addresses the challenges that can arise when shifting the narrative from marketing legal services to legal products. Fill in the form below to hear BCLP’s director of innovation marketing & business development share his thoughts on how to build an effective brand architecture for legal products and how to convince lawyers that there is value in the marketing strategy.