Webinar: Productising what you do: The move from ‘legal services’ to ‘legal products’

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 30-minute recording of this fireside chat.   As technology continues to advance, clients increasingly expect law firms to supplement their legal services with tech products. With technology slowly becoming a “must-have” for clients, firms are starting to see this as another service offering and revenue generator that needs a specialised branding and sales strategy. In this fireside chat, Keith Hardie addresses the challenges that can arise when shifting the narrative from marketing legal services to legal products. Fill in the form below to hear BCLP’s director of innovation marketing & business development share his thoughts on how to build an effective brand architecture for legal products and how to convince lawyers that there is value in the marketing strategy.

ASOS announces permanent GC appointment

ASOS’ interim general counsel Anna Suchopar has been confirmed as permanent GC and company secretary. Suchopar was appointed to the top legal role on an interim basis in July last year, following the departure of former GC Andrew Magowan. Having trained at Taylor Wessing, Suchopar joined the online fashion retailer in 2014 from Virgin Group, where […]

TLT's John Wood

TLT lands 12-strong disputes team from Dentons

TLT has significantly bolstered its financial services disputes and investigations practice by hiring a 12-strong team from Dentons. The group will join the firm’s London office as part of a strategic push to expand the firm’s offering in dispute resolution, particularly as the UK market awaits a wave of anticipated litigation. Clare Stothard and Steven […]

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Ince CEO bemoans firm’s market “undervaluation”

The CEO of The Ince Group has lamented the current performance of the listed firm on the London Stock Exchange during a presentation to investors. The presentation was held after the posting of the firm’s half-year results, which showed Ince improved its net debt and reshuffled its management team, with plans to keep salary reductions […]