Webinars

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion.   The practice of law is not traditionally renowned for keeping pace with society’s changing demands and the new ways of the world. This year we have seen society rapidly evolve and the old model of partner-led law firms is evolving too. We are now witnessing a much wider group of professionals engaging with existing and potential clients. With increased competition the norm, differentiation, gathering feedback and client retention are vitally important for Marketing and BD teams. In this session, the panel highlights the key themes that influence client engagement, including the ability to be able to pivot as a firm, understanding that clients are facing a situation where legal budgets are being scrutinised and GCs are being asked to cut costs, and ultimately that clients do not want content, they want market insights based on what firms are seeing. Fill in the form below to hear KPMG’s director- head of legal operations transformation services Nicola Brooks, White & Case’s global head of strategy & development- private equity Jason Piro, Slaughter and May’s director of business development Michelle Holford and Skadden’s European head of marketing Jeremy Ford discuss these issues and more.

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion.   This GC panel will take you through how to get the attention of GCs and maintain good relationships once you are a panel firm. The panel share their thoughts and experiences, what works well, what doesn’t work so well and what they’d like to see more of in their future relationships. What exactly do clients want? What does good marketing look like? What differentiates one firm from another when expertise is a given? What makes a client loyal to a firm? What detracts clients from pursuing business with a firm? How did firms mitigate the pressures facing businesses during the recent lockdown period? What support did clients see from their law firms during these turbulent times? Fill in the form below to hear the thoughts of Network Rail’s general counsel Dan Kayne, the general counsel of BT’s Global Division Jeff Langlands, TotallyMoney’s general counsel Sharon Evans and Passle’s senior vice president of sales Will Eke.

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion.   With pricing underpinning a key revenue generator for firms, fee negotiation is pivotal in winning and retaining key clients in today’s competitive market. Who is and should be leading on this front and how do you charge for value instead of your time? In this session, the panel addresses the issue of trust with clients when it comes to transparency of pricing and delivering legal services in the most cost-effective way, where the role of pricing should fall and how firms can encourage the right behaviours from their lawyers, with shared insights from Clifford Chance’s ‘balanced contribution’ pilot. Fill in the below form to hear the thoughts of Reed Smith’s assistant director for EMEA client value Adam Al-Shaybany, Clifford Chance’s director- global head of client & market development – global financial markets Laura Nicholls, Herbert Smith Freehills’ legal operations manager- disputes David Dunn and Hogan Lovells’ global head of business development & strategy Adam Soames.